The Harvard Journal of Law & Technology recently released its Fall 2010 issue, now available online. Aaron Perzanowski, author of “Unbranding, Confusion, and Deception” has written an abstract of his article for the Digest, presented below. – The Digest Staff JOLT Print Preview: Unbranding, Confusion & Deception Aaron Perzanowski Unbranding is the practice of eliminating or selectively reducing the use of a brand in response to unfavorable consumer opinion. Faced with the reality of a deeply damaged brand, many firms seek ... Read More...
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