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Archive for the ‘Advertising’ Category

Objectors Appeal Fraley v. Facebook Privacy Settlement
By Zoe Bedell – Edited by Sarah O’Loughlin

On February 14, 2014, objectors appealed the proposed settlement in Fraley v. Facebook, which surrounded Facebook’s practice of using names and images of users in sponsor advertisements without consent. Appellants, led by the nonprofit advocacy group Public Citizen, argued that the approved settlement violated the law of multiple states by allowing Facebook to use images of minors without their parents’ consent.

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Posted On Feb - 26 - 2014 Comments Off READ FULL POST

GoldieBlox Backs Down from Copyright Fight with Beastie Boys

GoldieBlox, Inc. v. Island Def Jam Music Group
By Elise Young – Edited by Alex Shank

On November 21, after the Beastie Boys’ threatened suit, toy company GoldieBlox filed for declaratory judgment that its use of the Beastie Boys’ song, “Girls,” in one of its ads was fair use. The ad, for girls’ engineering toys, had previously gone viral. In their response, the Beastie Boys emphasized their consistent refusal to allow use of their songs in advertising. GoldieBlox removed the ad and promised to drop the suit if the Beastie Boys’ backed down.

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Posted On Dec - 5 - 2013 Comments Off READ FULL POST

Dish Network’s “Hopper” Free to Skip Commercials as Ninth Circuit Rejects Fox’s Case for Preliminary Injunction

Fox Broadcasting Co. v. Dish Network
By Simon Heimowitz – Edited by Samantha Rothberg

The Ninth Circuit affirmed a district court’s denial of Fox Broadcasting Company’s (“Fox”) request for a preliminary injunction against a Dish Network (“Dish”) product associated with Dish’s “Hopper.” The Hopper allows subscribers to automatically record Fox’s primetime television shows, then view them with the commercials fast-forwarded.

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Posted On Aug - 6 - 2013 Comments Off READ FULL POST

Using a Competitor’s Trademark as a Keyword for AdWords is Not Trademark Infringement

1-800 Contacts, Inc. v. Lens.com, Inc.
By Casey Holzapfel – Edited by Michelle Sohn

The Tenth Circuit held that using a competitor’s trademark as a keyword to activate sponsored links in Google is not trademark infringement, affirming the lower court’s summary judgment that Lens.com was not liable for misdirecting customers to click on links to Lens.com after searching for the phrase “1-800 Contacts.”

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Posted On Jul - 30 - 2013 Comments Off READ FULL POST
By Erin Pritchard Facebook and Yahoo Settle & Share Facebook and Yahoo announced last Friday, June 6, that they have settled all patent disputes between the two companies and are entering into an advertising partnership, according to CNN. The companies came to a no-cash exchange settlement agreement by entering into a cross-license deal which allows access to one another’s patent portfolios as well as a new advertising partnership. Yahoo filed a complaint against Facebook in March 2012 in the U.S. ... Read More...
Posted On Jul - 14 - 2012 Comments Off READ FULL POST
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3D Systems and Forml

By Yixuan Long – Edited by Yaping Zhang 3D Systems, Inc., ...

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Privacy Concerns in

By Sabreena Khalid – Edited by Insue Kim Following scandals earlier ...

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San Francisco Court

By Jens Frankenreiter – Edited by Henry Thomas S. Louis Martin ...

European union concept, digital illustration.

EU Unitary Patent Sy

By Saukshmya Trichi – Edited by Ashish Bakshi Advocate General’s Opinion ...

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California Sex Offen

By Jesse Goodwin – Edited by Michael Shammas Doe v. Harris, ...