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Archive for the ‘Advertising’ Category

Using a Competitor’s Trademark as a Keyword for AdWords is Not Trademark Infringement

1-800 Contacts, Inc. v. Lens.com, Inc.
By Casey Holzapfel – Edited by Michelle Sohn

The Tenth Circuit held that using a competitor’s trademark as a keyword to activate sponsored links in Google is not trademark infringement, affirming the lower court’s summary judgment that Lens.com was not liable for misdirecting customers to click on links to Lens.com after searching for the phrase “1-800 Contacts.”

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Posted On Jul - 30 - 2013 Comments Off READ FULL POST
By Erin Pritchard Facebook and Yahoo Settle & Share Facebook and Yahoo announced last Friday, June 6, that they have settled all patent disputes between the two companies and are entering into an advertising partnership, according to CNN. The companies came to a no-cash exchange settlement agreement by entering into a cross-license deal which allows access to one another’s patent portfolios as well as a new advertising partnership. Yahoo filed a complaint against Facebook in March 2012 in the U.S. ... Read More...
Posted On Jul - 14 - 2012 Comments Off READ FULL POST
Fourth Circuit Holds Google’s Keyword Advertising May Infringe Trademark By Michael Hoven – Edited by Abby Lauer Rosetta Stone Ltd. v. Google, Inc., No. 10-2007 (4th Cir. Apr. 9, 2012) Slip opinion The Fourth Circuit affirmed in part, vacated in part, and remanded to the Eastern District of Virginia, which had granted Google summary judgment in holding that Google was not liable on all trademark infringement and trademark dilution claims brought by plaintiff Rosetta Stone in 2009. The Fourth Circuit ... Read More...
Posted On Apr - 16 - 2012 Comments Off READ FULL POST
District court holds that an advertisement-like salute to Michael Jordan is constitutionally protected free speech By Abby Lauer – Edited by Laura Fishwick Jordan v. Jewel Food Stores, Inc., 2012 WL 512584 (N.D. Ill., Feb. 15, 2012) Slip Opinion (hosted by Justia.com) The Northern District of Illinois has ruled that a national grocery store chain’s reference to basketball superstar Michael Jordan in a page published in a commemorative issue of Sports Illustrated is constitutionally protected free speech. The court has ... Read More...
Posted On Feb - 26 - 2012 Comments Off READ FULL POST
Federal Circuit Reverses Dismissal of Ultramercial Patent Infringement Claim By Amy Rossignol – Edited by Michael Hoven Ultramercial , LLC v. Hulu, LLC, No. 2010-1544 (Fed. Cir. Sept. 15, 2011) Slip Opinion The United States Court of Appeals for the Federal Circuit reversed and remanded the U.S. District Court for the Central District of California’s dismissal of Ultramercial’s patent infringement claim against Hulu, LLC and Wildtangent, Inc.. The District Court had found that U.S. Patent No. 7,346,545 did not claim ... Read More...
Posted On Oct - 2 - 2011 Comments Off READ FULL POST
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