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Archive for the ‘Advertising’ Category

EU Court of Justice Hears Oral Arguments in Facebook Privacy Case

By Sheri Pan – Edited by Anton Ziajka

The Court of Justice of the European Union heard oral arguments in a case challenging the legality of transfers of European data to U.S. companies like Facebook. The complaint alleges that, in light of the Snowden leaks of the NSA’s PRISM surveillance program, the U.S.-EU Safe Harbor agreement does not comply with EU Directive 95/46, which requires EU member states to ensure that data is being transferred to a country that provides an “adequate level of protection” for the data.


Posted On Apr - 1 - 2015 Comments Off READ FULL POST

Lenovo Faces Class Action Lawsuit for Superfish Adware

By Jenny Choi – Edited by Anton Ziajka

Lenovo is facing backlash for pre-installing adware called Superfish on some of its computers. Lenovo explained that it pre-installed Superfish to help its users by replacing advertisements with ones that potentially offer lower prices. However, Superfish threatens users’ privacy and data security, ArsTechnica describes in detail. A Lenovo customer recently filed a class action lawsuit against Lenovo for pre-installing Superfish on a laptop that she purchased, MaximumPC reports.


Posted On Mar - 10 - 2015 Comments Off READ FULL POST

San Francisco Court Considers Google’s Search and Ad Services Free Speech

By Jens Frankenreiter – Edited by Henry Thomas

A San Francisco court dismissed a lawsuit against Google, treating Google’s search and advertisement services as constitutionally protected free speech. The lawsuit alleged an antitrust violation based on unfavorable treatment of a website in Google’s search results, and on the withdrawal of third-party advertisement from the website. In throwing out the lawsuit, the court applied California’s “anti-SLAPP” law, which allows quick dismissal of lawsuits against acts protected as free speech.


Posted On Dec - 9 - 2014 Comments Off READ FULL POST

Federal Circuit Invalidates Patent for Advertisement-Based Access to Online Content

By Amanda Liverzani – Edited by Yunnan Jiang

Applying the Supreme Court’s recent Alice Corp. v. CLS Bank decision that clarified the abstract idea exception to subject matter patent-eligibility, the Federal Circuit invalidated a patent for a method of accessing online content after viewing advertisements in Ultramercial, Inc. v. Hulu, LLC.


Posted On Nov - 30 - 2014 Comments Off READ FULL POST

Flash Digest: News in Brief

By Viviana Ruiz

Russia’s Intellectual Property Court affirms denial of Ford’s trademark application

Contrary to its advertising efforts, Red Bull does not give you wings

Federal Court rules that food flavors are not trademarkable


Posted On Nov - 17 - 2014 Comments Off READ FULL POST
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